Why Promotional Products?
The first thing to understand is that promotional products are more than just giveaways at a conference. Promotional products span a huge variety of things, but you can really boil it down to anything you can put a logo on. What is being promoted (in most cases) is a brand. The Purpose The reason to […]
Are all of your eggs in one basket?
Putting “all of your eggs in one basket” means focusing your attention/love/money/time/assets or anything else of value on a single thing. While it seems like a good thing to be focused, there is a very higher risk of losing everything. Diversity is what financial planners tell us repeatedly. When you focus your assets across many […]
Is User Experience a new concept?
User experience (UX) is most definitely not a new concept. As long as there have been users, there has been user experience. I would even equate it to customer experience at a store… it’s one way to ensuring the user has a positive experience and continues to come back for more. A positive user experience […]
Mobile-friendly or Responsive Web Site?
So you’ve started looking into creating a new site. Or it’s time to redo an existing site. As you look to the Internet for inspiration and ideas, you see the word ‘responsive’ and perhaps a ‘mobile-friendly’ here or there. What’s the difference between mobile-friendly and responsive websites? First, let’s acknowledge a current baseline. 52.2% [See […]
Should I cater to Google when creating my site?
“Just google it.” When a search engine becomes so mainstream that it’s name becomes a verb, it likely because nearly everyone is using it. And when nearly everyone is using it, as a website, the fight begins to get noticed. To get noticed, you want to be on the first three pages. And to get […]